RetentionKeep clients before renewals slip

Throughline

Institutional memory from email and meetings

Throughline extracts factual claims — scope, dates, approvals, commitments — from Gmail and synced meetings so renewals and accountability trace back to what was actually said.

Throughline
Launch paid social by Mar 15
Meeting · Feb 12Open
Budget cap $40K/mo until April
Gmail · Feb 8Conflict
Creative refresh approved
Meeting · Feb 19Confirmed

The problem

Clients remember promises differently than your team. Scope creep and 'we never agreed to that' moments erode trust and margin.

How Base helps

Base builds a throughline of claims with sources. Review conflicts, jump to the original email or meeting, and walk into QBRs with receipts.

How it works

Step 1

Connect Gmail and Drive

Throughline ingests thread context and meeting transcripts you've authorized.

Step 2

Review claims

See extracted statements with confidence and links to source material.

Step 3

Resolve conflicts early

Flag contradictions before they become renewal objections.

Integrations involved

GmailGoogle Drive

See integration philosophy · Data sources

FAQ

Is Throughline automatic?+

Claims rebuild as new email and meeting data syncs. Your team reviews and uses sources — nothing posts to clients without your workflow.

Keep exploring our features

Every module in Base ladders to retention, expansion, growth, or revenue across your agency book.

Retention · Keep clients before renewals slip

Expansion · Grow revenue from existing accounts

Growth · Performance and strategy that compounds

Revenue · Portfolio-wide intelligence