Analytics
Meta and Google Ads in client context
Campaign Performance brings Meta and Google Ads metrics into each client workspace — ROAS, spend, creative insights, and experiments without exporting to yet another dashboard.
The problem
Media buyers live in ad platforms; strategists live in slides. Nobody sees performance next to health, meetings, and strategy.
How Base helps
Connect ad accounts per client. Base refreshes metrics on sync and surfaces them in analytics tabs clients can see in the portal when you choose.
How it works
Connect ad platforms
Link Meta and Google Ads from Data sources and map accounts to clients.
Review performance
Open Campaign Performance for spend, ROAS, CTR, and creative breakdowns.
Tie to narrative
Use insights in QBRs, upsell conversations, and client portal dashboards.
FAQ
How often do metrics refresh?+
Metrics refresh on integration sync schedules and manual refresh from Data sources. Exact cadence depends on platform API limits and your connector settings.
Keep exploring our features
Every module in Base ladders to retention, expansion, growth, or revenue across your agency book.
Retention · Keep clients before renewals slip
Expansion · Grow revenue from existing accounts
Growth · Performance and strategy that compounds
Revenue · Portfolio-wide intelligence